Session 3. What's trending?
Tracks
Plenary Program
| Monday, June 27, 2022 |
| 1:45 PM - 3:15 PM |
| Halls C & D, ground level, Adelaide Convention Centre |
Speaker
Shirley Fraser
Executive Officer
Wine Collaborators
Chair introduction
1:45 PM - 1:55 PMBiography
Shirley is a wine strategy professional and innovative problem solver, drawing on over 25 years of wine industry experience; in global corporates, SME, boutique and start-ups business.
Facilitating business improvement that is relevant and effective, she is dedicated to unlocking the potential of each business she works with.
Shirley connects networks and facilitates collaboration; Cultivating authentic stories, innovation and causes, to leverage brands in their route to market to achieve sustainable success.
A Roseworthy graduate, Future Leader alumni, and advisory board member of AWIWA, Shirley is the Executive Officer at WISA – Wine Industry Suppliers Australia Inc.
Passionate about championing supply chain and adoption, and contributing to the sectors future, both within Australia and internationally.
Leigh Firkin
Merchandise Manager Commercial Wine
Endeavour Group
Product and buying trends
1:55 PM - 2:15 PMAbstract
Millennials and Gen Z will represent half of Australia’s legal drinking population by 2025. As an industry, we need to recognise this evolution and respond with relevant offerings to ensure that we’re presenting customers with wines that meet their needs.
Endeavour Group’s Head of Category Strategy & Insights - James Marinelli, and Head of Commercial Wine - Leigh Firkin, will discuss the inherent importance of both innovation and sustainability to customers of all generations, and why suppliers need to start thinking differently in order to capture their interest.
Right now, products that did not exist five years ago account for the majority of revenue growth across the alcohol beverage categories, highlighting the absolute necessity of innovation to suppliers.
As our customers transition through life stages, their needs and wants are constantly changing as their tastes, attitudes and circumstances evolve. A current notable attitude shift is the increasing desire for sustainable options, with one in two customers claiming to have a preference for environmentally friendly products.
The blend of agriculture and manufacturing across global geographies within the wine industry creates a broad spectrum of sustainability considerations for both today and into the future. Currently, with packaging representing the link to sustainable choices for the majority of Endeavour’s customers, the question to consider is for how long will this be enough and what is the future of the glass bottle?
Endeavour Group’s Head of Category Strategy & Insights - James Marinelli, and Head of Commercial Wine - Leigh Firkin, will discuss the inherent importance of both innovation and sustainability to customers of all generations, and why suppliers need to start thinking differently in order to capture their interest.
Right now, products that did not exist five years ago account for the majority of revenue growth across the alcohol beverage categories, highlighting the absolute necessity of innovation to suppliers.
As our customers transition through life stages, their needs and wants are constantly changing as their tastes, attitudes and circumstances evolve. A current notable attitude shift is the increasing desire for sustainable options, with one in two customers claiming to have a preference for environmentally friendly products.
The blend of agriculture and manufacturing across global geographies within the wine industry creates a broad spectrum of sustainability considerations for both today and into the future. Currently, with packaging representing the link to sustainable choices for the majority of Endeavour’s customers, the question to consider is for how long will this be enough and what is the future of the glass bottle?
Biography
Leigh Firkin is a business (MBA, BBus) graduate of Monash University and has worked in the drinks industry across both large and small format retailers for over 10 years. Now Merchandise Manager Commercial Wine for the Endeavour Group, she has extensive experience across both the wine and spirits categories, complemented by FMCG and general merchandise buying roles.
James Marinelli
Head of Category Strategy & Insights
Endeavour Group
Product and buying trends
1:55 PM - 2:15 PMBiography
Over the past 15 years, James Marinelli has worked across the FMCG industry in senior marketing, sales, strategy and insights roles. Joining Endeavour in January 2022, he currently leads the Category Strategy and Insights team within the Merchandise function.
Peter Bailey
Manager, Market Insights
Wine Australia
Insights and trends in our key export markets
2:15 PM - 2:35 PMBiography
Peter Bailey is Manager, Market Insights at Wine Australia and has over 15 years’ experience in providing analysis and insights into the Australian grape and wine sector. Peter keeps the sector up to date with the latest trends in global supply and demand and is a regular presenter at industry conferences and seminars and contributes to numerous wine publications.
He holds a Bachelor of Applied Economics and a Bachelor of Business (Honours EF) from the University of South Australia.
Bernard Salt AM
The Demographics Group
Global marketing trends and what that means for the Australian wine industry
2:35 PM - 3:05 PMBiography
Bernard Salt is widely regarded as one of Australia’s leading social commentators and is one of the most in-demand speakers on the Australian corporate speaking circuit.
Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business.
He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours.
He is perhaps best known for popularising the phrase “smashed avocado” globally.
Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.
